In a world where fashion often shouts, Pastorale whispers—softly, like linen rustling in a summer breeze. This emerging label, founded by Camila Gumirova and Yulia Babaeva, isn’t just about clothing; it’s a manifesto for slow living, self-acceptance, and the quiet power of authenticity. Named after the pastoral genre—a celebration of rustic simplicity—the brand drapes its ethos in lightweight knits, tailored coats, and campaigns as tender as a first kiss.
Camila, a former linguistics student turned stylist, and Yulia, a lawyer-turned-creative, met through mutual friends. Their collaboration was inevitable—like two rivers merging into a single current. "The catalyst was my daughters," Yulia admits. "Watching them grow, I wanted to show them what it means to carve your own path." Pastorale became their canvas, painting a world where women’s clothing isn’t armor but a second skin, embracing flaws as fiercely as it does curves.
The brand’s designs are stripped of excess—no gimmicks, no screaming logos. "Clothing isn’t the protagonist here," the founders insist. Instead, they chase textures that tell stories: Italian wool that hugs like a memory, Turkish cotton lighter than a sigh. Each piece is developed with obsessive precision—a single jacket might take five months to perfect, its seams stitched with the patience of a monk copying scripture.
While currently available online (sizes XS–L, with plans to expand), Pastorale is hunting for a physical space—"somewhere that feels like walking into a sunlit meadow." Beyond that? Europe beckons. But the founders aren’t racing. Like their designs, their growth is intentional, each step measured. "Harmony isn’t about fitting in," they say. "It’s about loving what makes you unrepeatable." In a fashion landscape crowded with noise, Pastorale is the pause we didn’t know we needed.
