In a world where fashion often feels like a well-worn path, Naeem Anthony, the creative force behind Helen Anthony, is carving a new trail. Just days before his London Fashion Week showcase, Anthony sat down to discuss his latest collection, a symphony of sustainability and luxury that defies convention. The AW25 line is not just a collection; it’s a manifesto, proving that opulence and eco-consciousness can dance in perfect harmony.
Anthony’s journey began at the tender age of seven, under the watchful eye of his grandmother, Helen, the brand’s namesake. She taught him the art of sewing and the subtle nuances of fabrics. From tweeds to yarns, Anthony’s childhood was steeped in the tactile world of textiles. But it wasn’t just craftsmanship that took root—his passion for sustainability blossomed alongside his love for design.
When asked to encapsulate Helen Anthony in three words, Anthony didn’t hesitate: freedom, craftsmanship, and diversity. These pillars were on full display at the Londoner Hotel’s ballroom, where the AW25 collection unfolded like a visual poem. The show was a masterclass in duality, with pieces that balanced opposing forces—nature versus innovation, tradition against modernity.
The collection was a study in contrasts. A tailored coat, split into stark black and white blocks, embodied the yin and yang philosophy. Structured silhouettes flirted with fluid fabrics, while hand-knitted pieces, crafted from British yarn, connected wearers to the very soil where the fibers were grown. Faux furs, meticulously designed to mimic traditional animal markings, showcased Anthony’s commitment to sustainability without sacrificing luxury.
The excitement didn’t end with the final walk. Helen Anthony unveiled its new flagship store on Conduit Street, a creative hub where the AW25 collection will soon be available. This space is more than a store—it’s an immersive experience, inviting visitors to step into the brand’s world of quality, sustainability, and forward-thinking design.
Anthony’s vision extends far beyond this collection. With plans to expand e-commerce globally and open more physical stores, Helen Anthony is poised to become a beacon of sustainable luxury. As Anthony puts it, “It’s about breaking the rules to create something timeless.” And if AW25 is any indication, he’s doing just that—one stitch at a time.
