Kim Kardashian has teamed up with Nike to announce the launch of a new sportswear brand, NikeSKIMS. The first collection will be available exclusively in the United States this spring, with plans to expand internationally by 2026.
Heidi O'Neill, Nike's President of Consumer and Marketplace, expressed excitement about the collaboration, stating, "We are thrilled to introduce a brand that will inspire women to embrace fitness, confidence, and comfort." The partnership aims to create a line that resonates with modern women, blending style and functionality.
As part of the brand's launch, Kim Kardashian has been revealed as the face of the Valentine's Day campaign for Skims. The collection features a range of tops, t-shirts, sets, and bodysuits adorned with heart prints and kiss marks, adding a romantic touch to the sportswear line.
This collaboration marks a significant step for both Kim Kardashian and Nike, as they aim to redefine the sportswear market with a brand that prioritizes inclusivity, innovation, and style.
