Magda Butrym has revealed the pre-fall 2025 campaign, drawing inspiration from grunge icons such as PJ Harvey, Courtney Love, Juliette Lewis, and Olga Sipovich, better known as Kora. The campaign, shot by French photographer Robin Galieg and styled by Jacob Kjelgaard, showcases a fusion of refined dresses, floral embellishments, leather pieces, and masculine-inspired silhouettes, all tied together with nods to Slavic romanticism through the use of scarves.
This campaign also marks the 10th anniversary of the brand's "Decade of the Rose" series. Set against the backdrop of Warsaw's historic architecture, the collection embodies the brand's signature aesthetic, blending cultural heritage, a touch of innocence, and practicality. The juxtaposition of grunge influences with the brand's romantic and refined style creates a unique visual narrative.
The pre-fall 2025 line features:
This collection is a testament to Magda Butrym's ability to merge contrasting styles into a cohesive and visually stunning narrative.
