Gucci has chosen the Triennale Milano Design Museum in Palazzo dell'Arte as the location for its upcoming Spring 2025 Men's Collection showcase. The creative director, Sabato de Sarno, has a passion for museum spaces, as he believes they create a cultural dialogue that goes beyond fashion. In the past, Gucci hosted its cruise show at the Tate Modern gallery in London, but this time they wanted to explore the architectural grandeur and modernist design of the Triennale.
The brand statement highlights the significance of the Triennale as a public architectural masterpiece that reflects the reimagining of functions and space. Over the years, the Triennale Milano has been at the forefront of innovation and technology, studying the social role of art and design.
In other news, Thai actor Billkin has recently become an ambassador for Gucci. He gained fame for his role in the series "2gether: The Series." For more details on this, you can read our previous article.