Changing Tastes: Natasha Ramsey-Levi on Fashion Risks, Footwear, and City Life

2024-11-02 // SuperPodium
ECCO, an international footwear and accessories brand, has released its third collaboration with Natasha Ramsey-Levi, their first creative partner. Read our interview to learn about the inspiration behind the new NRL collection.

It's impossible not to follow the collaboration between Natasha Ramsey-Levi and ECCO, the international footwear and accessories brand. She became the brand's first creative partner and brought new life to it. Each of their joint drops is characterized by a spirited attitude, bold design, and vibrant colors that catch the eye.

What inspired the designer for the new NRL autumn-winter collection and what she has learned from the brand? In an interview with Natasha Ramsey-Levi, she discusses her evolving taste and the brand's commitment to innovation, comfort, and authenticity.

Why do you call this collection "the boldest so far"?

We have been evolving with each collection. Initially, we approached things very spontaneously, creating from the heart without overthinking. Now we see that our signature style has naturally emerged. This realization has given us confidence not only in our design language but also in the boldness of our creative decisions. The collection remains very graphic, with a mix of sporty and formal elements. But we are confident that we can push these boundaries even further.

What have you learned from the brand during your collaboration?

I don't see collaboration with ECCO as a series of separate chapters—it's an ongoing conversation that never ends. We are already working on the next projects. It's not so much about constantly learning something new, but about exchanging experiences, listening to feedback, and being open to what's next. This dynamic makes our collaboration special. We approach things with flexible thinking, without biased ideas, and simply go with the flow of creativity.

What impresses me is the brand's commitment to creating the best footwear in terms of innovation, comfort, quality, and authenticity. It's a brand that knows what it's doing and takes its work seriously and intentionally. I also appreciate that the team takes risks—they give space for experimentation without expecting a precise result, which feels like a very family approach. It's like giving children the opportunity to try something new to grow. ECCO gives me the same freedom, and it motivates me to be better for them.

It's not so much about bringing something completely new, but about offering an outside perspective. Collaboration allows us to try something beyond the usual boundaries, to experiment and be bolder. I'm glad these efforts have been successful, and my goal is to continue finding this balance, amplifying the brand's voice while creating designs that quickly become classics. For me, success is when a product enters the main collection of a fashion brand.

As a designer, I can be inspired by anything. I see myself as a sponge absorbing inspiration from all aspects of life—visual, emotional, and even spiritual. It's not something concrete; it's a wide spectrum. Above all, people inspire me—friends, strangers on the street, travelers at airports, and how they move, dress, and interact with the world around them.

For the new collection, my inspiration came from the combination of city life and the energy of the people who shape it. I wanted to explore the codes I have worked with before—graphic lines and bold colors—and take them further, creating something that feels playful and functional at the same time.

I was greatly influenced by the bright and dynamic nature of the urban environment. The yellow and green colors in the collection are closely tied to the dynamic energy in how people move and work. I aimed for the collection to reflect the urban spirit—strong, graphic, and ready for anything.

I'm not directly involved in production, but all the styles in this collection are truly based on ECCO's technological expertise. For example, in the Offroad line—one of the most complex designs—it's not just about creating something aesthetically bright, but also about balancing style and functionality. We used a combination of ECCO's glossy and matte leather and implemented the Speedlace fastening system, which should be a practical and elegant addition. The goal was to maintain the technical characteristics while giving them a fresh bold look.

The Sculpted boots presented their own unique set of challenges. The design features organic lines, and we used matte leather to create the impression that the upper is an extension of the sole. Achieving these smooth, seamless design lines can be difficult with leather, as it behaves differently with each pair of shoes.

Silver is a new color we introduced, but it is only used as an accent. The idea came from the metallic surfaces we often work with at ECCO and in their stores.

Which footwear model from this collection do you like the most?

I'm a fan of the Offroad line in general, so I would say my favorites are the Offroad shoes.

As a designer, my taste often changes, but I usually gravitate towards a combination of something sporty and casual, as well as something more formal, bold, and stylish.

2024-11-14
SuperPodium
Rihanna's Stylish Dinner Outfit: Vintage Coat, Gold Corset, and Louis Vuitton Bag
Rihanna grabbed dinner at her favorite restaurant in a unique and fashionable outfit, wearing a vintage coat, gold corset, blue jeans, and a Louis Vuitton bag.
2024-11-21
SuperPodium
A New Addition to the Mercury Brand Portfolio: Norqain
A passionate Swiss watch brand, Norqain, joins the Mercury brand lineup, defying the challenges faced by traditional watchmaking.
2024-11-15
SuperPodium
Miguel Soto's Vision for Shibari Tulum's Luxury Experience
Exclusive interview with Miguel Soto, discussing the future of luxury travel, sustainability, and innovative strategies in the hospitality sector.
2024-10-26
SuperPodium
Top Brands and Items of the Second Quarter 2024 according to Lyst
Lyst reveals the major brands and items of the second quarter of 2024
2024-10-31
SuperPodium
Strange Trend: Russian Women Tap Their Faces for Wealth
Russian women have taken up a strange new trend called "This is for me," where they tap their faces and heads in order to attract wealth and success.
2024-11-04
SuperPodium
Student Protests Against Hijab in Iran: Details, Law, and Russia's Perspective
A student in Iran undressed in protest against the hijab, sparking controversy and raising questions about the law and attitudes towards hijab in Russia.
2024-10-28
SuperPodium
The Evolution of Ded Moroz in Soviet Animation: From Mythical Old Man to the Main New Year's Hero
The article examines the transformation of Ded Moroz (Father Frost) in Soviet animation, tracing his journey from a clumsy character with an undefined role to the central symbol of New Year celebrations.
2024-10-25
SuperPodium
Theft of Squirrels from Novosibirsk Parks Raises Concerns
The city administration expresses alarm as squirrels are being stolen from parks in Novosibirsk.
2024-11-03
SuperPodium
Why You Shouldn't Put Your Bag on the Floor When Visiting
The main reason why you shouldn't put your bag on the floor when visiting someone's house.
2024-11-01
SuperPodium
Explosives Found in Berlin Metro
Police in Berlin discovered a bag containing explosives in the metro
2024-10-19
SuperPodium
Russian Scientists Discover New Species of Plant in Siberia
Russian scientists recently discovered a new species of plant in the remote regions of Siberia, adding to the diversity of the region's flora.
2024-10-27
SuperPodium
SHAMAN Buys Flowers for His Beloved in Prince Vladimir Costume
SHAMAN surprises his new love interest with a bouquet of flowers while dressed as Prince Vladimir.
2024-10-30
SuperPodium
Blake Lively Makes a Stunning Return at CFDA Fashion Awards
Blake Lively attends CFDA Fashion Awards after 10 years, looking exquisite in a white dress with diamonds and a white coat.
2024-11-16
SuperPodium
Ulyanovsk Fashion Week: Celebrating Fashion and Creativity
The 11th season of Ulyanovsk Fashion Week showcased a three-day event filled with fashion shows, talented designers, and exciting collections.
2024-11-17
SuperPodium
The Threat to Your Heart from a Sedentary Lifestyle: Shocking Discovery by Scientists
Scientists have made a shocking discovery about how many hours a day of sitting can threaten your heart.
2024-11-20
SuperPodium
New Meanings Sought at Ekaterinburg Fashion Week
The 21st season of Ekaterinburg Fashion Week kicked off today at the Ural Center for Design Development and will last until November 24th. The collections presented are centered around the theme "New Meanings," which aims to showcase the local identity of regions and the search ...
2024-11-19
SuperPodium
The Ultimate Guide to Plus Size Luxury Fashion Shopping
Discover the top destinations for shopping plus size luxury fashion and indulge in fabulous and inclusive styles that have no limits.
2024-11-18
SuperPodium
Fashion Bomb Daily Team Covers Ebony Magazine’s Power 100 Gala
Follow the Fashion Bomb Daily team as they report live from Ebony Magazine’s Power 100 Gala, celebrating black excellence.
2024-10-29
SuperPodium
New Collection "Renaissance" Presented by Jewelry Brand Cluev
Jewelry brand Cluev showcased its new collection "Renaissance" featuring bold and vibrant color combinations in minimalist designs.