HEA, a Chinese Clothing Brand, to Open Stores in Russia

2024-04-11 // SuperPodium

HEA, a Chinese clothing brand, is planning to open its first stores outside of China in Russia, specifically in Perm and Ufa.

In 2024, the Chinese clothing brand Happy Easy Anyway (HEA) is set to open its first stores in Russia. This marks the brand's expansion outside of China, where it currently operates around 200 stores in cities such as Shenzhen, Sichuan, Wuhan, Yangzhou, Chongqing, Foshan, Tianjin, and Guangzhou.

HEA not only manufactures clothing and accessories for both men and women, but also has a foothold in the restaurant business with HEA Tea and Coffee. Additionally, the brand owns the Longshi hotel chain and other ventures.

The new HEA stores will be located in the "Planeta" shopping centers in Perm and Ufa, which are managed by MALLTECH. MALLTECH operates in six regions of Russia and owns properties such as the "Planeta" malls in Perm, Krasnoyarsk, Ufa, and Novokuznetsk, as well as the "Leto" mall in St. Petersburg and the "Aura" mall in Novosibirsk. The company also owns the international-class warehouse complex known as "Krekshino."

Seamless Fusion of Modern Aesthetics and Traditional Chinese Culture

The Versatility of Bermuda Shorts

Sanchy Brand Releases Its First Collection of Leather Accessories

New Spring Collection by DaisyKnit

Fashion Simplicity: Lemaire's Latest Collection

Fashion Trends: Femininity and Pastel Colors Take Center Stage

Discover the latest fashion trends for the upcoming season, including femininity and pastel colors.

Balenciaga Unveils New Sneaker Campaign for 3XL Collection

Balenciaga has released a new photoshoot for their 3XL sneakers, featuring neutral and vibrant colors with reflective details and vintage-inspired worn variations.

Top Fashion Skirts of Autumn and Winter 2024-2025: Trends, Models, Lengths, Photos, and Styling Tips

Discover the latest trends in skirts for the autumn and winter season of 2024-2025. Find out the best models, lengths, and how to style them.

The Effects of a Sedentary Lifestyle on Back Pain

A neurologist from "SberZdorovie" medical company explains how a sedentary lifestyle can lead to back pain.

Podolsk Designer Natalia Sovietskaya to Present "Patterns" Collection at Wolga Fashion Show

Podolsk designer Natalia Sovietskaya will showcase her new "Patterns" collection at the Wolga Fashion Show in Tatarstan.

Supreme Fall-Winter 2024 Collection: Bold and Unique Styles

Check out Supreme's latest collection for Fall-Winter 2024, featuring voluminous bombers, fleece hoodies, and iconic brand puffer jackets.

Turkey's Yachting Industry: Rising Star of the Seas

Turkey's yachting industry is rapidly growing, with Turkish-built boats gaining recognition worldwide. The country's shipbuilding history, skilled workforce, and affordable cost structure have contributed to its success.

Scientists Discover New Species of Ocean Creature

Researchers have identified a previously unknown underwater species with unique characteristics, which was found in the depths of the ocean.

Vira Plotnikova Presents New Collection at CPM Fashion Exhibition

Russian brand Vira Plotnikova showcases its latest outerwear collection for the fall-winter 2024/2025 season at the 42nd International Fashion Exhibition CPM - Collection Première Moscow.

The Trend of Aesthetic Airport Trays Taking Over Social Media

Discover how travelers are transforming TSA bins into aesthetically pleasing displays at airports, and the mixed reactions they receive from fellow passengers.

Autentiments: Intellectual Fashion and 90s Minimalism Inspiration

Meet Autentiments: a St. Petersburg brand founded by friends Anna Krank and Anna Bernstein, known for their intellectual fashion, sport-chic style, and references to 90s minimalism.

Top Nail Trends for Fall: Bold Colors and Metallic Finishes

Discover the latest nail trends for fall, featuring bold colors and metallic finishes. Say goodbye to intricate nail art and embrace simplicity.

GOST for School Uniforms May Be Approved in September

The new standard for school uniforms in Russia may be approved in September, with updated requirements for air permeability, moisture absorption, and durability.

Outdated: 5 Fall Shoe Models That Will Ruin Any Outfit

Find out which shoes to ditch this fall and what to replace them with.

Fall 2024 Fashion Trends: Choosing Silhouette, Footwear, and Coats

Learn about the latest fashion trends for fall 2024, including silhouette, footwear, and coats.

Five Cool Outfits for the End of Summer by Marina Chuykina

Discover five awesome outfit ideas by Marina Chuykina (Strogo Vintage) to make the most of the last week of summer.

Beauty Trend Alert: Active Blush - How to Wear It

Discover the beauty trend of active blush and how to wear it, inspired by celebrities like Hailey Bieber and Kylie Jenner.

New holiday collection by Masterpiece and Belle Lettre

Masterpiece, in collaboration with Belle Lettre, has released a new festive collection, including a transformer sundress with delicate hand embroidery, fringed capes, a flowing white lace dress, and mermaid-inspired designs with bodysuits.

Unknown Black Bag Frightens Residents in the City Center

Residents were frightened by an unknown black bag in the city center.

WEC Japan Fuji 2024: Race Results, Standings, Lap Times

Porsche wins the race at Fuji, Schumacher's first podium. WEC. Porsche No. 6, driven by Kevin Estre and Michael Christensen, emerged victorious at the World Endurance Championship (WEC) race in Fuji. The podium was the first for Porsche, while Toyota's No. 7 suffered a collision...