In a market limited to luxury and mass-market brands, the founders of Autentiments couldn't find clothes that met their quality and design standards. They wanted to create oversized jackets and flowing blouses that reflected the spirit of romantic St. Petersburg.
The idea for the brand came during a trip abroad, where the founders were inspired by the fashion and style they encountered. They returned to Russia, found production in St. Petersburg, and started creating their first designs.
Initially named Autentique, the brand had to change its name due to trademark registration issues. They settled on Autentiments, a meaningless but catchy name.
The founders aimed to create stylish and practical clothes that captured the essence of St. Petersburg's grandeur and the pace of the city. The brand emphasizes asymmetrical, form-fitting or flowing cuts, reflecting both fragility and strength.
The founders had different views and perceptions, but they realized that their differences could be a strength in making joint decisions. Over the years, their partnership has evolved into a close and respectful relationship.
While Anna Krank focuses on the creative strategy and vision of the company, Anna Bernstein takes care of production, sourcing, and financial aspects. Their complementary skills have contributed to the brand's success.
Autentiments has grown steadily over the years. They recently opened a corner in a department store and plan to expand further, including opening a new boutique in Moscow and exploring opportunities in other regions of Russia.
