Russian fashion brand Befree has reimagined its preppy style and turned it into a minimalist aesthetic for the new season. The inspiration for the collection came from college romance, providing a sense of youthful nostalgia. The company announced the release of its latest collection, which includes a variety of trendy pieces for both men and women.
In the women's collection, Befree presents midi skirts, oversized jackets, mini dresses paired with trousers, sporty pants with shirts and vests. The men's collection showcases distressed denim, wide-leg trousers, polo shirts, oversized shorts, and more. Various bomber jackets are included in the collection, such as "aged" leather, checkered fabric, and black with patch pockets. The color palette consists of muted gray, dark blue, and rich burgundy, adding a touch of sophistication to the designs.
The collection was shot in various locations, such as a sports field, an open field, and an outdoor couch resembling a British university campus. The relaxed styling was complemented by minimal makeup and slightly tousled hair, adding to the effortless and casual vibe of the collection.
Befree is a Russian brand of men's and women's clothing and accessories. It was founded in St. Petersburg in 2002 and is part of the Melon Fashion Group. Befree caters to individuals of all ages who love youth fashion, creating a community of creative individuals through its online platform, Befree Co:Create HUB. The brand's slogan, "Always fashionable to be free," embodies its ethos of freedom and self-expression. Befree currently has over 260 stores across Russia, Belarus, and Kazakhstan.
